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The iPhone was a weird new invention when Barack Obama was first running for president in 2007. MySpace utterly dominated social media; no one had heard of Twitter. Netflix was a company that delivered DVDs by mail. The box office was dominated by a Marvel franchise, a bombastic Zack Snyder movie, and a movie about somebody called Jason Bourne. It was a simpler time.

When you see how radically the landscape has changed since then -- and how radically it seems to be changing on a week-to-week basis now -- it's actually hard to guess what the presidential campaign for 2024 will look like. But, having spent these last two weeks on the ground at both party conventions, I'm ready to give it a shot:

Voters Will Be More About Single Issues (And Hobbies) Than Parties

The Washington Post via Getty Image

With the exception of the small but vocal Never Trump movement, the vast majority of Republicans either fell in line behind Trump this year or, like the Bushes, quietly excused themselves.

Daniel Acker/Bloomberg via Getty Images
One of them was pretty quiet even before he excused himself.

The Democrats at the DNC displayed much less unity, and the word "less" in that sentence is actually a synonym for "fucking none at all." Or, at least, that was the view from outside; many of Bernie Sanders' 1,900 delegates refused his calls to back Hillary Clinton and, instead, walked out of the convention and held a strike in the nearby press tent. You know all of those "HILL-AR-Y" chants that kept breaking out during her acceptance speech last night? Those were delegates covering up Bernie chants.

When I sat down and actually talked to Bernie's delegates (dozens of them) about why they were so pissed, I expected to hear a lot about the recent Wikileaks release of thousands of controversial emails from inside the Democratic National Committee. But most folks felt like Brad Batt of Tennessee. "The DNC emails didn't really change my opinion," he said. "It was already pretty clear the DNC supported Hillary."

Instead, their fury came from the fact that the Democratic party hadn't promised action on more of the issues Senator Sanders' campaigned on. Some of them, like "Bernie Or Bust" founder Victor Tiffany, actually felt like Trump might be better for their cause. "If it's Trump, we get to take a break for a few months because we don't have to fight the [Trans-Pacific Partnership]."

Andrew Harrer/Bloomberg via Getty Images
If they back up their words with votes, this will be a pretty huge change.

It's hard to overstate how important party loyalty has always been in American politics -- the "winner take all" nature of presidential elections (thanks to the electoral college) means you either joined the group that got you to 50 percent or got tossed aside like a Taco Bell wrapper flung from a speeding car on the highway. But today it seems like young and engaged people are more loyal to specific issues than a party. Look around; if there's anything social media is good at, it's forming people into tightly packed groups based around one idea they consider paramount ("Anime should be subtitled, not dubbed!")

Sure, there have always been so-called "single-issue voters" -- enough Republicans factor a hobby into their voting that the tchotchke-sellers outside the RNC did a brisk business in Second Amendment flags:


But, social media now lets everyone gather, organize, and form their own little versions of the gun lobby. Before the conventions, I interviewed Grover Norquist, a veteran political advocate for the Republican party. He was bullish on the future of Hobby Politics and brought up vaping as a hill many young Republicans would pick to die (or at least vote) on in the near future. "All the left wing groups want to ban vaping," he told me, "for the same reason baptists want to ban dancing."

Grover thinks Republicans may be able to counter some of the demographic advantages the Democratic party has among millennials and minorities by collecting home-schooled kids, concealed handgun carriers ("Today there are 13 million Americans with an active conceal carry permit ... that's 5.5 percent of the population"), and vapists -- people who don't think of themselves as "small government" but still have one personal issue they want to keep free from bureaucratic meddling.

It's worth noting that vaping was everywhere at the RNC and banned at the DNC.

"First, they came for the vapers, and I was not a vaper, so I said nothing ... "

Thanks to Facebook, Tumblr, Twitter, and the rest, these niche issues can drive thriving communities, whether that issue is the Trans-Pacific Partnership (a sprawling proposed trade agreement that both parties now seem to hate) or the belief that vaccines cause autism. It's kind of like how you never heard of a furry convention until the internet came along and gave those guys an easy way to find each other. These "single issue" voters ("We demand the right to drink unpasteurized milk!") can now join together and form blocs that demand a seat at the table. If they feel rejected, they can tip an election.

The social media era also means that, in the future ...

We'll See A Hell Of A Lot More Stunts

Ida Mae Astute/ABC via Getty Images

Tragically, I don't think we're going to see Donald Trump or Hillary Clinton jump a bunch of buses on a motorcycle anytime soon (I would immediately vote for any candidate who did -- I'm that sort of single-issue voter) but it does mean that any politician who wants to succeed in the future has to be good at going viral. This was clearly illustrated by Chris Christie and Ted Cruz at the RNC.

Christie took what would've once been the "safe" approach, backing his party's presumptive nominee and hoping that'd turn into a sweet gig if Trump wins. But Ted Cruz refused to endorse Trump in a very public speech, basically flipping him a double-bird and earning an entire internet's worth of free press for his trouble:


Meanwhile, most of the press Chris Christie got out of the RNC focused on how damn sad he looked every time a camera found its way to his face.

Tasos Katopodis/WireImage/Getty Images
The moment he discovered clapping only saves Tinker Bell, not political careers.

Over at the DNC, half the coverage of the convention that saw the nomination of the first major female presidential candidate in American goddamn history centered on Bernie Sanders delegates and supporters who staged a walk-out and a series of copy-cat occupations of the press tent. Victor Tiffany, who claimed to have suggested the idea of a walk-out four months ago, told me, "The inside strategy was to scare the fuck out of people."

We're at a point in American politics where being the center of a viral story can do more than just win you 15 minutes of fame. It can bring in millions, even tens of millions, in donations. Hell, Donald Trump's entire campaign is basically one long series of ridiculous stunts. A decade ago, shit like calling Mexican immigrants rapists, mocking a disabled reporter, urging violence against protesters, or asking the Russian government to commit felonies against a political rival would've been the end of a career ...

The New York Times

... but all that is how Donald Trump built his political career from "nonexistent" to "candidate for president of the United States" in a year.

In a crowded field of candidates, Trump knew that the main struggle for everyone in the field (that is, the ones who didn't happen to be a celebrity and reality show star) was simply getting the word out -- if Marco Rubio was to have a chance, he needed to introduce himself to the country. Trump simply denied him the chance -- while Rubio was on stage unveiling some initiative or other, Trump was dominating the online conversation with a crude joke he made. It's a sort of Kanye West/Taylor Swift mic-snatching strategy, only if Kanye had actually been allowed to keep Swift's award as a result, and Swift had been forced into the witness protection program.

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Candidates With An Elected History Will Be Kind Of Screwed

Carolyn Cole/Los Angeles Times via Getty Images

"Trump is a media king. But he doesn't have blood on his hands compared to Clinton. I don't fear Trump. I fear Hillary."

This quote from Harold Bustamente, yet another Sanders delegate I spoke with, was echoed by dozens of other delegates and protesters I spoke to during the DNC. Whether they were talking about the coup she backed in Honduras, American intervention in Libya, or her perceived love of drone strikes ...


... I lost track of the number of times someone told me Hillary Clinton had "blood on her hands." And, while you can certainly debate whether or not those were good or bad decisions, the simple reality is that there's no way to be at Hillary Clinton's level in politics without getting blood on your hands (not to mention the fact that she was secretary of state, rather than a dictator with sole discretion over foreign policy). And, while Bernie Sanders' long and consistent voting record certainly helped him, he also benefited from the fact that he hasn't often been called upon to make the same sort of life-and-death decisions.

Over on the Republican side of things, Trump benefited enormously from the fact that he'd never had to make any kind of political decisions, ever, in his life. He was able to hammer Rubio for a failed attempt at immigration reform, Christie for his Bridgegate scandal, and Ted Cruz for his role in the government shutdown. It's not for nothing that, of the three Republican presidential candidates who actually had a shot at becoming the 2016 nominee, two of them (Trump and Ben Carson) had zero prior political experience.

Justin Sullivan/Getty Images
Or military experience ... or judicial experience ... or-

We've been heading this direction for a while -- the ideal candidate is someone who is A) charismatic and B) has no record to attack. Remember, Obama had served a whopping two years in federal government before launching his run for president. George W. Bush had only four and a half years as governor of Texas on his resume, and absolutely nothing else -- his job before that was helping run the Texas Rangers baseball team. And they sucked.

There Is A New Era Of Transparency Coming -- Whether Politicians Want It Or Not

Patrick T. Fallon/AFP/Getty Images

Probably nothing has hurt Hillary Clinton more this election than the claim that her nomination was fixed from the start. It doesn't matter that she got several million more votes than Bernie Sanders; there was enough evidence of establishment favoritism to convince many Democrats that the whole primary was fixed. One Ohio delegate told me Clinton won only if you didn't "account for the blatant suppression and election fraud." He added, "She did win the election ... but it was staged by the corporate media, the corrupted fourth estate."

His opinion was echoed by many of the protesters. There were many references to the Wikileaks release of the DNC emails (the result of a hack of unknown origin) in signs carried by protesters ...

And also posted on the security gates outside the convention itself.

... even though nothing in those emails could've possibly accounted for the 3-million-vote lead she held over Bernie Sanders. Voters were less angry over the actual details of the Wikileaks release than the idea that their presidential candidate had been "picked" by the Democratic National Committee before the primaries even started (there was apparent bias against Sanders, who is not a career Democrat -- he has always served as an independent even if he usually votes with them). Over on the right, Donald Trump was able to earn political capital by attacking his own party for "rigging" the primaries -- the only reason you don't see the same discord is that he wound up winning.

The New York Times

A lot of Americans have always been angered at the idea of their leaders being picked behind closed doors in the apocryphal smoke-filled room. And now we live in a world where sufficiently skilled hackers can prove it happens by putting anyone with a computer inside that room.

This is one implication of the DNC hack that people keep forgetting -- does anyone possibly think this is the last time it will happen? Look at how much attention it's getting, how much of an impact it's having on the race. For a hacker, this is like winning the Oscars and Super Bowl MVP on the same day. You don't think some emails are going to get leaked from the other side between now and November?

Jabin Botsford/The Washington Post via Getty Images
Spoiler: There's probably going to be a lot more caps lock involved.

These political parties -- and Trump's companies -- are made up of human beings, working on laptops, many of whom have their Gmail passwords set to "password123." It really does feel like transparency is coming, whether the parties want it or not. If you want to make your back-room deal, you'd better do it in an actual smoke-filled room and make sure nobody in there is recording it with their phone. Right, Mr. Mitt "47 percent" Romney?

Actually, did you know that VP candidate Tim Kaine's office voluntarily released all of their internal emails to the public a while back? Hey, why not just get out in front of it?

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The "Troll Parties" Are Coming


I talked to Rick Wilson, a long-time Republican party strategist who earlier this year called Trump's fans on the Alt-Right "childless single men who masturbate to anime." This led to an ugly Twitter fight that pretty much immediately escalated to Trump fans making threats against Rick's children. He theorized to me that Trump's fringe-est supporters on the internet, particularly the literal Nazis ...


... would eventually "calve off" the Republican Party to form a "Troll party," based around the young, nationalist, racist conservatives who have turned r/The_Donald into a place that at times feels like a larger, more influential version of the White Nationalist forum Stormfront. One of their all-time most popular posts is just a cartoon of a Muslim man getting fucked by a pig -- it has 5,317 upvotes at the moment. Another post that's just a screen grab of guy on Twitter calling a woman a "cunt" is at 4,700. These are the people who are simply addicted to the outrage that flows so freely from the internet.

Some of them will also vote this November. Maybe a lot of them.

It's not that there'll ever be an actual Troll party that runs serious candidates for president; it's that the trolls are able to form cohesive coalitions just like the other single-issue groups I mentioned earlier (their single issue being "fuck shit up"). They, too, will have a voice.

That's why the Trump campaign catered so heavily to 9/11 truther Alex Jones during the RNC ...


... a guy who makes his living hurling horrific accusations at strangers for ratings. Not that this a purely right-wing phenomenon; the r/SandersForPresident subreddit recently decided to close up shop under an avalanche of death threats.


Social media is now front and center of these campaigns, and trolls have perfected the art of using those platforms to amplify their influence far beyond their numbers (just ask anyone who's gotten into a gamergate argument on Twitter -- they'll tell you what just a few dozen harassers can unleash on your inbox).

Thus, we live in a time when both major presidential candidates regularly fight on Twitter like shameless teenagers:

Hillary Clinton/Twitter

Think about it -- when future history books write about this election, they're going to mention that tweet. Imagine elementary school students in 2116 listening to their robot teacher on their space colony on Mars. She'll show that screen grab up on a screen and the words "president" and "sick burn on Twitter" will be uttered in the same tone we now speak of the Lincoln-Douglas debates.

This isn't going anywhere. This is how we communicate now. For thousands of years, we've rewarded leadership to the great orators. Things changed with the invention of the loudspeaker at the beginning of the last century (making the massive rallies that propelled Hitler to power possible) and they've changed again with social media -- minds are now changed 140 characters at a time. The party that masters it will control the direction of the country, and thus the world.

How exactly will that change politics and the future of political discourse? We won't have to wait long to find out. I just know that if they want to capture what happened this year, future history books better contain a shitload of animated GIFs and Pepe memes.

Donald Trump/Twitter

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