DC wants a piece of The Avengers' 1.5-billion-dollar pie, except they don't have the time or patience for all that universe-building claptrap. For 2016's Batman v Superman: Dawn of Justice, the strategy appears to be "let's make a bouillabaisse out of all our intellectual property." Batman v Superman's seemingly pulling an Amazing Spider-Man 2 and throwing in new and unknown versions of Wonder Woman, Aquaman, Cyborg, and presumably the first big-screen appearance of Lady Cop.
"Can we give her pants?"
"She's Lady Cop, not Harlot Officer!"
So what's the problem with this strategy? Only after DC has raked in the requisite $2 billion with both Batman v Superman and 2018's Justice League will we likely see Wonder Woman or Aquaman in their own films. This, of course, assumes the inevitable scene where Aquaman castrates a humpback whale doesn't cause audiences to cry themselves to sleep. And whatever do we mean by that?