This plot synopsis only corroborates our suspicions. For example, Falconman is the patron superhero for those with gambling addictions. And we quote:
The manipulation of sports betting in football, fashion, and Formula One is scaring everyone. FALCONMAN the new superhero better than Robin Hood saving the masses from losing all their money and falling into poverty and deprivation.
"You think I'm crazy? The innocent are betting on fashion shows. How does that even work?"
To fight evil, Falconstein aka Falconman leads Falconforce, a crack team of multinational falconers/models who falcon falcon falcon. Also, Falconman's bio notes that he is incompetent at managing vineyards. After all, this movie's not called Falcongrapes:
Horus is also the leader of a small security company which uses falcons and their trainers for surveillance and security, to protect airlines from pigeons and small events [...] The falcon breeding is now the big income bringer, as the wine assets are losing money.
"Sir, the falcons observed a modestly sized birthday party in the vicinity of Newark airport. We left no survivors."