Regardless, people wanted something that had been thoughtfully made to be appreciated, so craft beer took off like one of those toy rockets you fill with water and then pump up. Except filled with beer. Apologies to all college campuses and funeral homes for the fraternities who just adopted that as a new method for shotgunning booze.
Via Michal Richard Trowbridge
"CHUG! CHUG! CHUG! CHUG!"
There's a perception that most craft beers are owned by bearded hipsters trying to engineer a beer so hoppy it can start nuclear fission. While that may be true of the 1,700 small breweries cataloged by the Brewers Association, you haven't heard of 1,697 of them. That's because you (understandably) don't want to sample hundreds of beers made in the basements of Linkin Park fans in order to find one good one. You just want to go to the grocery store and grab a six-pack that will make your brother-in-law respect you.
Gigantic beer companies are aware of this, so they've tried to get into niche markets. Budweiser tried making more specific types than simply "beer," but got lackluster results. So instead they have been buying up the competition, turning once-beloved breweries into pod people versions of their former selves.