Thanksgiving partiers would go around asking for money, blowing horns, and chucking confetti at pedestrians. But by the 1920s, the general public grew tired of handing out nickels to hooligans dressed like parrots, so the practice gradually disappeared ... and was almost immediately replaced by Halloween, to the relief of the latex mask industry.
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White People Thought Coca-Cola Would Turn Black People Into Rapists
We've all heard the classic Coke vs. Pepsi arguments, but it used to be a little easier to tell who was supposed to drink what. See if you can guess from these old advertisements for Pepsi ...
... and Coke:
The Coca-Cola Company
The Coca-Cola CompanyWe're singling out Coke specifically here, but make no mistake, Dr. Pepper, 7 Up, and RC Cola kept it white as a debutante ball, too.
That's right. Pepsi was for black people, and Coke was for ... pasty gremlins, apparently. This wasn't some innocent coincidence or anything. Coke and Pepsi knew exactly what they were doing. See, Coca-Cola was originally served with a splash of cocaine, hence the name. Everybody was cool with this, until they realized that *gasp* black people could buy this drink too. Middle-class white people worried that blacks would take a sip of Coke, become cocaine addicts, and then go around raping white women. The makers of Coke, desperate to avoid controversy, removed the cocaine from the beverage and intentionally stopped advertising their product anywhere where it could be easily seen by black people (that whole "segregation" thing came in pretty handy there).
That's when Pepsi stepped in. Seeing Coke's racism as opening up an "untapped market" in society, Pepsi hired an entire "negro markets" department dedicated to ensuring black people drank their sweet, sweet nectar. They went all in, hiring black salesmen, using black celebrities in advertising, and even circulating the racist shit that Coke's CEO had said.
Eventually, the two companies decided to shed their labels as "white" and "black" sodas, and transition to something more neutral. Now we know both are horrific for everybody's bodies.
Jordan Breeding also writes for a whole mess of other people, the Twitter, and a weird amount of gas station bathrooms.
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