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Best Western Thinks The Best Day Of Your Life Involves A Best Western
Chances are, if you're checking into a Best Western hotel, things aren't exactly going well. It's what you do when your car breaks down in the middle of nowhere, or you're hiding out from the Nebraskan mafia. According to the upbeat song in this commercial, though, it is the best thing to ever happen to you.
In a completely backward understanding of their brand (which can best be summarized as "We'll do ... for now"), Best Western paid a string of people to feign such ludicrous excitement that they even take selfies with the Best Western sign.
Hey, Best Western, it doesn't count if the picture has "#sarcasm."
In another ad, when a woman touches her trance-inducing reward card, she gets warped into a sad dream:
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Her hand dives eagerly into a bag of Best Western souvenirs ...
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... she does a jolly spin by the Best Western van ...
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... she is happier than anyone has ever been on a treadmill ...
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