This video is one of the greatest performance art pieces of all time. It gives Marina Abramovic's Rhythm 0 a run for its money. It's best if you watch the video, but here's a play by play if you're at work or trying to hide out in a public restroom.
There's a lot of lead-up to the real meat of the video: the point at which the polished, professional news anchors dissolve into panic. But the slow crescendo only makes the payoff all the sweeter. I don't typically enjoy watching people suffer. I'm not into "torture porn" horror movies, and I don't like watching America's Funniest Home Videos montages of testicle abuse. It just makes me cringe. But the best part of this video isn't watching people in pain. It's watching professional, composed news anchors descend into Boschian madness.
The anchors banter a bit, talking about how their friend suggested the challenge, and fiddle dantily with the packaging. "I think we have a deep voice guy to explain this," one of them points out. A disembodied, deep, news-summary voice starts to speak, though it takes a minute for his mic to be properly turned up. "Subjects can expect short-term loss of speech, followed by extreme profanity, heavy breathing, enhanced sinus function, and impaired vision..."