Advertising Is Becoming Close To Brainwashing
With advertising and news becoming so closely linked and so hard to avoid, maybe you'll unplug from your TV every now and again and go outside. (Thanks, Pokemon!) Except, today's ads aren't going to keep quietly running on websites and TV shows at their regularly scheduled time slots whether you see them or you don't. Ads are going to start waiting for you, only running when you turn on your TV or pick up your video game controller, lurking around the corner like an omnipresent horror movie villain, coming out when you least expect it.
How about that? Actual ethical issues in video games. Huh? *cricket sounds*
These heavily pervasive methods have already been abused to a terrifying degree by Ted Cruz. (Remember him?) By mining data from the users of his mobile app, Cruz's team created psychological profiles of his supporters to try to figure out how to best appeal to them during his bid for the presidency. Of course, it ultimately didn't work out for him, but who knows how much further along the technology will be in the next election cycle, provided there will be another election cycle after this one.
If you think you can avoid being politically pigeonholed by staying mum on the topic, think again. Today's candidates are in the "wild west" of digging into data to get their edge. And by "data," we mean shopping habits, social media accounts, browsing records -- ANYTHING that someone has recorded and stored is fair game for analysis. For example, data modeling researchers have figured out that frozen food consumers are more likely to be in the anti-abortion camp. How did they figure that out? Who knows? It's a new science. But you can bet your ass that someone out there is using your nonpolitical everyday choices to manipulate you into making their choices.
ElasticComputeFarm / pixabay
They're pro-life; just not pro-healthy-life.
One professor thinks we're only two election cycles away from politicians having the technology to create ads tailored to every voter. You read that right. Professor Scarypants isn't predicting campaign ads for niche demographics -- he's predicting ads tailored for individuals, based on the lifetime of data each individual has vomited out into the universe.
Basically, this is another way of saying that future candidates will be using your love of porn in their ads one day.
Bloomberg / GettyImages
"Vote Ted Cruz, and receive a FREE copy of the porno starring that woman who looks like him."
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