Brainwashing doesn't take any sci-fi gadgetry or Manchurian Candidate hypnotism bullshit. There are all sorts of tried-and-true techniques that anyone can use to bypass the thinking part of your brain and flip a switch deep inside that says "OBEY."
Now I know what you're thinking. "Sure, just make an ad with some big ol' titties on there! That'll convince people!"
While that's certainly true ...
... they've got a whole arsenal of manipulation techniques that go way beyond even the most effective of titties. Techniques like ...
Every cult leader, drill sergeant, self-help guru and politician knows that if you want to quiet all of those pesky doubting thoughts in a crowd, get them to chant a repetitive phrase or slogan. Those are referred to as thought-stopping techniques, because for better or worse, they do exactly that.
"Say it with me now, folks!"
"FOUR MORE YEARS! FOUR MORE YEARS! FOUR MORE YEARS!"
"One, two, three, four, I, Love, The Marine, Corps. One, two..."
Why It Works:
The "Analytical" part of your brain and the "Repetitive Task" part tend to operate in separate rooms. But you didn't need an expert to tell you that. You know you can't solve a complex logic puzzle if I force you to scream the chorus to that Chumbawamba song over and over again while you're doing it. Try it.
Meditation works the same way, with chants or mantras meant to "calm the mind." Shutting down those nagging voices in the head is helpful for stressed-out individuals, but even more helpful to a guy who wants to shut down an audience full of nagging internal voices suggesting that what he's saying might be retarded.
At the political conventions, notice how they trained the audiences to fill the gaps between applause lines with chants ("U-S-A! U-S-A! U-S-A!") rather than, say, pensive silence to carefully consider what the speaker has just said.
Also, those of you who've worked at Wal-Mart are familiar with the "Wal-Mart Cheer" that begins every shift:
They used to sacrifice a goat at the end, but PETA put a stop to it.