In the past few days, you may have gotten wind of a media frenzy concerning a harmless Cheerios commercial featuring an adorable little girl pouring cereal on her sleeping father.
There's nothing funny about ruining a working man's nap.
And according to such news sites as NPR, USA Today, the New York Times, Yahoo, ABC, and the Huffington Post, this totally innocuous ad riled up throngs of bigoted wackjobs incensed about the ad's incidentally interracial couple who enjoy bland grain loops.
But where did all this racist invective come from? Was this a smear campaign orchestrated by those evil bastards at Cracklin' Oat Bran?
Some folks long for the days when white people were more than just "mostly every" Cheerios model.
To answer that, you have to go back to a widely cited article on Adweek that apparently first broke the news that some people were penning nasty comments about the commercial ... on YouTube.