Proving that no hole is too deep to keep digging, Coke's general manager explained that the campaign is about how Coke gives you an "uplift for those moments when you really need to be on," which is an excuse no one has ever used to justify drug abuse.
This Yacht Company Just Did Not Think Things Through
In another happy accident of word placement gone wrong, U.K. luxury yacht builders Pendennis decided to emblazon their name across the sides of the company's vans. What they failed to take into account was what the logo would look like when the van's door is open:
"Door's open; cum inside!"
If there was ever an argument for intelligent design, this is it. Fuck the human eye -- this is way too perfect to have happened by accident.
Amazingly, the company was completely oblivious about their wiener-mobile until a random passerby did a double-take, took a picture, and posted it on Twitter, where it was retweeted more than 6,000 times. We like to think he wasn't the first to notice, though -- it's just that snooty British yacht owners would rather eat their monocles than address the riff-raff.
Determined to out-English their customers, the company leveraged their moment in the spotlight to raise funds for testicular cancer with the passive-aggressive message: "If you have laughed at our van graphics, feel free to donate."
Pendennis Super Yachts
"Also, enjoy the complimentary set-up for the world's easiest shrinkage joke."
Manna sees dongs everywhere and often reports her findings on Twitter.
For more corporate screw-ups, check out 5 Companies Whose Ad Campaigns Just Backfired Horrifically and 5 Tiny Mistakes That Just Became Huge PR Nightmares for Companies.