21Entry by maks8987
20Entry by Jhoffa_X
Good ideas seem like foregone conclusions after the fact. Coca-Cola has been around for so long, we never stop to think how switching a few words around at the pitch stage could have turned it into sugar infused brown cocaine. We asked you to show us some other great ideas that were one tiny tweak away from being disasters. The winner is below, but first the runners up ...
We've given up on truth in advertising and would settle for truth in packaging.