This type of lure uses its patented "Vibra-Strike" technology, which sounds like a finishing move Chun-Li would use in Street Fighter but, in reality, just means that the thing will shake for a bit while a little light goes off on its head. Honestly, there isn't much to say about this thing that can't be said for many other fishing lures out there, like the Mighty Bite and the Mighty Bite UFO, which glows in the dark, if you can believe it. So how do the engineers at a company like Twitching Lure Inc. set themselves apart from the rest in the competitive fishing accessory industry?
Since proclaiming "Fish will eat anything that moves because they're fucking stupid" doesn't make for a great ad campaign, the commercial instead claims that the flashing light along with the buzzing and vibrating will "trigger a fish's genetic urge to strike." If that sounds confusing, it's because what they describe as "triggering a genetic response" basically boils down to "fish see something they want to eat and then eat it." Genetically, that's what fish are inclined to do, or else they'll starve to death. That kind of description would be the same as McDonald's airing a commercial that claims "The Big Mac triggers your genetic urge to be a big, fat slob." If you asked me to list which industries I believed to be conniving and evil, the fishing lure industry would be at the absolute bottom of that list.
A common theme I noticed while reviewing way too many fishing commercials is that they try to exaggerate what is actually going on with their lure. Like the Lucky Bug, which tries to convince you that ripples in the water are actually "a unique, erratic action that sends distress signals."
Lucky Bug Lures
I'd have been more impressed if they called them "Grief Shockwaves."
Throwing techno-jargon buzzwords around for a fucking fishing lure just seems condescending and is a huge waste of everyone's time. And it isn't even like they have an actual geneticist backing up these claims. The only authority I can see in the commercial is Thom Buck, a fishing expert from this and at least one more infomercial.
Lucky Bug Lures
Fishing Authority/Paid Infomercial Actor
Even if you ignore the lies about fish genetics, you'll find that these types of commercials will do anything to prove that their dumb lure is the dumb lure for you. Like the part that claims the lure will catch a fish in 10 seconds while hoping you won't notice the four or five editorial cuts they make while the stopwatch is running in the corner of the screen.