These small, electronic fishing lures are guaranteed to catch you "too many fish," at least according to infomercials like this one:
This type of lure uses its patented "Vibra-Strike" technology, which sounds like a finishing move Chun-Li would use in Street Fighter but, in reality, just means that the thing will shake for a bit while a little light goes off on its head. Honestly, there isn't much to say about this thing that can't be said for many other fishing lures out there, like the Mighty Bite and the Mighty Bite UFO, which glows in the dark, if you can believe it. So how do the engineers at a company like Twitching Lure Inc. set themselves apart from the rest in the competitive fishing accessory industry?
Since proclaiming "Fish will eat anything that moves because they're fucking stupid" doesn't make for a great ad campaign, the commercial instead claims that the flashing light along with the buzzing and vibrating will "trigger a fish's genetic urge to strike." If that sounds confusing, it's because what they describe as "triggering a genetic response" basically boils down to "fish see something they want to eat and then eat it." Genetically, that's what fish are inclined to do, or else they'll starve to death. That kind of description would be the same as McDonald's airing a commercial that claims "The Big Mac triggers your genetic urge to be a big, fat slob." If you asked me to list which industries I believed to be conniving and evil, the fishing lure industry would be at the absolute bottom of that list.