Brada Associates, a company that performs background checks on influencers for corporations, warns potential clients that "Often times a celebrity's social history can come back to haunt not only them, but the brands that pay them to be a spokesperson." Gather round, corporation, and let me tell you the spooooky story of the social media star who pretended to merely be "edgy," but actually had a severe personality disorder.
Sure, back in the faraway days of 2018, Logan Paul could electrocute rats and joke about suicide all he wanted, but if you want sponsorships now, you better make sure not only that your content is clean, but that all of your past interactions are as well. These people aren't getting burned again, dammit! No secrets can hide from L'Oreal! And no, it doesn't matter how ironic that blackface Halloween costume was supposed to be.