The ad opens with a young woman waking up at the break of dawn to find a fully dressed and nervy Hiddleston standing in her kitchen. With haunted eyes, he then informs her that he "finished early," so he wanted to make her breakfast. What kind of activity was he up to in the middle of the night that meant he was racing against sunrise to finish it up? Don't ask too many questions, or you'll find out.
After serving a hearty breakfast of blueberries, raw vegetables, and the world's tiniest fried egg, a clearly distracted Hiddleston sits down across the table and can't seem to maintain eye contact, as if something is swirling around the deepest abyss of his mind.