#8: The "Let's Start a Blog" Blog
You know what these are like. The first post (which still hasn't scrolled off the front page) says something like "Test" or "I Have A Blog!" The next three posts are a little less focused. And then nothing. It's a problem of access, or too much of a good thing. A blog is a place to say something, and even though they're freely available to anyone who can fog a mirror, this does not imply that all mirror-foggers have something to say.*
__ *These are not to be confused with people who do have something to say, but shouldn't, like computer programmers.
#7: The Corporate Blog
This is the type of blog that talks about all the exciting things that some company is doing, like, oh let's say Lenovo. Even if for some bizarre reason you are interested in what Lenovo is doing -- perhaps you're Lenovo's mother? - these blogs are still pretty useless. Crafted by junior public relations staff and read exclusively by the same junior public relations staff, reading one of these blogs is like paddling a beige canoe across a sea of banality. Think about it: If you wanted to find out anything about what a company was up to, would you first check its blog? Or search it on Google News?
Should any companies be reading this (hi, Monsanto) and wish to improve their own corporate blog, I do have one suggestion: Allow every employee in the company access to post anonymously to the blog. Although this might probably definitely ruin your company, it will be a hell of a great way to get a lot of that buzz you idiots seem to want so much.