We are a society of rules. Or, more accurately, we're a society of often dumb rules. If you need evidence of that, look no further than the bizarre societal conventions we all adhere to lest we risk being shunned by our fellow humans.
Aside from our photoplasties ($100 per contest), we are paying out 10 winners for our pictofact contests. And YES, you can win all 10 spots ($350 payout) if you've got the skills to blow our minds that many times.