If you're not interested in the technobabble of how the internet works, you may not have heard about how AdBlock Plus, a company whose mission statement to block ads is right there in the name, is now selling ads which are integrated into their platform. The way AdBlock Plus works -- whether as a mobile app, a browser extension, or the full-fledged program -- is to detect the ads that try to load on a website and take them completely out of the equation. This allows for a peaceful web experience wherein you don't have to worry about sleazy advertisers tracking your movements, profiting off of your browsing habits, or possibly injecting viruses onto your computer. This is how AdBlock Plus has operated since starting up in 2006. For five years, AdBlock Plus took a kind of "black and white" approach to ads: "If you don't want to see ads, install our program and we'll take care of it for you." And much to the disappointment of advertising companies everywhere, AdBlock Plus was really good at its job.
This brings about an interesting situation for both advertisers and users. Obviously, websites fully deserve to monetize their content, and selling ads on pages is the best way to do that. When you block those ads, you're blocking revenue. On the other hand, nobody should have to sacrifice their privacy and their computer's safety in exchange for browsing a website. The powers that be at AdBlock Plus believed they found a happy medium by selling what they are calling "Acceptable Ads." Now, instead of totally blocking ads, ABP has found certain ads which they deem acceptable, and display those on your page instead, replacing the ads that were originally there. This has garnered some foreseeable outrage from the long-standing user base.
Internet comment sections are as understanding and compassionate as ever.