It's all everyone's been talking about for DAYS now, at a time when most news stories fizzle in nanoseconds. So I know what you're asking: How did we crush this so hard? Simple. We followed the Two Key Steps to PR Virality:
STEP 1: BRAND IT
It's impossible to get anyone to notice run-of-the-mill military stories these days. Imagine seeing the headline "Four Killed In Drone Strike In Yemen." Who cares? Doesn't that happen like twice a day? People need something new. Something concise, snackable. Something they can latch onto and make Twitter jokes about for like eight hours. Engagement.
That's where "Mother of all Bombs" comes in. It's distinct, it's easy to Google, and it handily captures the Call Of Duty demographic. It's a catchy phrase you haven't heard before, and you instantly have an opinion about it. Remember when Gwyneth Paltrow and Chris Martin had their "conscious uncoupling"? If they just broke up, it would've been out of the news in one day. But once you hear that specific phrase? We're talking Twitter jokes for days, late-night jokes for months, and morning radio jokes for an ageless eternity.
Plus, it's a perfect hashtag! #MOAB. Short, punchy, instantly searchable -- you think any of Obama's drone strikes had kickass SEO like that? Hell no. Even if you Google "Obama Bomb" TODAY, ALL of the stories are about the MOAB. We already knocked eight years of warfare right off the front page of Google. Shoulda' branded them drones, Barry! #BrandingFail.
Donald Trump Jr./Twitter