If you think that means the WOW Chips came with potential side effects like explosive diarrhea, abdominal pains, and straight-up butt leakage, you're disgusting. You're also absolutely correct. As hundreds of snack enthusiasts found out to their rectal dismay, eating WOW Chips was an extremely literal crapshoot. There was always the chance that they'd refuse to leave your body without arranging a grand going-away party, complete with unnecessarily elaborate poop chute fireworks. One media frenzy, fast-plummeting sales, and an FDA-mandated warning label later, Frito-Lay quietly discontinued the WOW brand and buried their quest for a fat-free snack experience under various "Light" labels. After all, whoever buys and eats a bag of f*****g Doritos Light already hates themselves so much that pooping out their soul is probably a welcome respite.
My favorite part of the whole debacle: Because the Universe likes its failures with a side order of irony, the marketing campaign for the WOW Chips featured this TV ad of a dude stuffing his face with the snacks while lazily floating about in a water tube, blissfully unaware that he's about 30 minutes away from inventing the world's most user-unfriendly outboard motor: