Of course, it wasn't really E.T.'s fault. That was only a symptom of an insanely greedy business that had become more concerned with making money than games. An industry where marketing things and making them were so ludicrously disconnected, it was marketing that got to decide when things were released. It was the death-knell of big-budget games, the final symptom of a consumptive industry that had finally shat out one of its own organs instead of another profit statement.

Why, hello, Assassin's Creed: Unity ...

... and even that screaming, disembodied death-victim can't describe the horror better than Ubisoft do on their official Assassin's Creed page.

Ubisoft

Take a minute to unpack that. That's more condensed failure than transmitting reality television into a black hole. The game's makers admit that the main character falls through the ground (so you can't play the game on your own), the game crashes in co-op (so you can't play the game with others), the game traps you in hay carts (so you're doomed even if you do manage to start playing), there are problems in bringing up the main menu (so you might not even get that far) -- oh, and it might crash on all platforms if you get to that menu and do something unexpected like press "continue" (perfectly inverting that command).

And that's after a Day 1 update. What the hell kind of issues did Day 1 fix if those problems are still around? We can only rule out "lethal explosion" because there were still consoles left to patch. There's also the sheer unapologetic tone: they report like they're down here battling this inexplicable shit-rain with us, as opposed to flying above us in a gold-plated helicopter with their pants down.

The "Hay Cart of Death" is proof they didn't test it properly (or, more likely, didn't listen to the testers). Lead character Arno can hop into a hay cart to hide from guards, but then the game just forgets about it. No button to get out. No escape route. Welcome to your new life, Arno, Assassin's Creed: Hay Cart. A bit of a step down from previous entries' pirate ships.

I understand that modern AAA games are electronic Notre Dames -- one of which this game contains -- massively complicated structures requiring the labor of hundreds. Some unexpected glitches are bound to be found when it's released into the effectively untestable online environment. This is not that problem. This is a game that wasn't even nearly finished when it was squirted out. There are 24-hour game jams where they wouldn't release code in this condition.

So, what's wrong there? Graphics, interactions, and co-op -- aka the entire damn game. This is worse than Atari's Pac-Man, the second-most blatantly broken cash-in in gaming history, because at least Pac-Man couldn't fall out of the maze. And that was a game so badly programmed that even people used to Atari 2600 graphics thought they were broken. A license so thoroughly ruined that even the Alien game was a better Pac-Man.

Fox Video Games
At no point did this actively prevent you from playing or trap you in a pile of pre-horse manure.

But don't worry. Ubisoft is all over this: they released a patch that fixed the Helix Credits, the in-game, spend-real-money store. You noticed that "Helix Credits issues" in the above list? Yes, they fixed the ability for you to pay even more money before they made it so your character doesn't erroneously fall through the ground. That's like shitting on your bathroom floor and then charging you admission to come look at it. They created a game where you can fall into a featureless void where you can do nothing but give them more money.

Ubisoft
In fairness, that's their dream game.

Even a quantum of care for customers would have seen them turn off the store until the game, you know, works. Instead we have clear evidence that the development team was told, "Screw the game, your only priority is the thing that gets us money. Again."

I'm hammering this because it's impossible to get across just how broken this game is without asking you to disconnect your Internet. Which Ubisoft did. They actually asked people to disable their Internet connections to "potentially" fix frame-rate problems. Which doesn't work. That's 10 levels past "turn it off and on again." We've arrived at "turn it off, then disconnect it, then just ... just go away. Stop bothering us. You already paid."

Oh, and if you want to deal with that little "game crashes at the main menu" thing? Delete all your game contacts! If Willy Wonka reviewed this game, he'd wonder why it was so insane and unworkable.

Ubisoft's strategy was "a lot of people will buy it right away just because it says Assassin's Creed on the cover." So instead of fixing the problem they silenced anyone who could warn others. That's not marketing, that's a cyberpunk corporate villain plot.

When do you normally stop to play a smartphone game? Is it when you're already having fun? No, you stop to crush candy when you're bored, or in the middle of bullshit, or otherwise wish you weren't doing what you were doing. Ubisoft has created software to simulate the symptoms of sucking, on top of a game that is already sucking. Because creating what was doubtless referred to as "multiplatform consumer engagement" was more important than the main game. Video games have always been obedience-training tools, and now they're using it to train superior consumers.

Ubisoft
"Sit down! Get the chest! Surrender your marketing data! Good boy!"

When you're playing a game, your phone ringing is a bad thing. I'd rather deal with a five-star alert than an alert chime, because I'm allowed to respond to the former with a flamethrower, but my buzzing phone makes me want to use one even more.

This is a game for which developers spent two years simulating a cathedral.

Amazingly, Creative Director Alex Amancio explained that all the extra animating and voicing would have been even more work because the game has "customizable assassins." Which is ... which is the opposite of what those words mean. You can build any assassin you want, as long as he's male. It's more important that a guy have multiple hoodies than a woman have the ability to exist.

Ubisoft
"Yeah, feeling real good about getting this felt hood instead of an entire gender."

Amancio further explained that the cause of getting more women in games "is a noble one." Animus-dammit, Amancio -- women existing and playing games isn't a noble quest. It's not a brave but doomed battle against impossible odds for the dream of a finer world. Or, rather, it seems like it is these days but only because of bullshit like this. We understand that some plots do depend on the character's gender, but major video game releases just don't reach that level of complexity. Almost any modern player character could be any gender, because "angry mobile gun tripod mows down opposition" really isn't gender-specific unless you're using "tripod" as X-rated slang.

vivalaepobon/iStock/Getty Images
Aaaand we're back to disgust.

It's another symptom of the core problem: the idea that women are some sort of weird extra instead of real people. But don't worry: you can buy extra DLC for a side-scroller (so, not an Assassin's Creed game but another type of game with "AC" painted on the side) starring a female character some time in 2015. Because having the woman be optional, expensive, and not in a real AC game like the other characters certainly isn't yet another symptom of the same damn problem.

It's recovering, but as I write this it still hasn't climbed back to its previous height. Possibly because it got stuck in a wall when I pressed the "parkour up" button and is now repeatedly trying to grab an invisible ledge.

Ubisoft
Or possibly engaging in "Stayin' Alive."

This was a conscious decision to release something unfinished, take the money, and damn the consequences. But like a restaurant releasing underdone chicken, they've finally caused too much shit and are in trouble. We all know that share prices fluctuate wildly (almost as if they, too, are a wildly unstable cash-extraction machine barely tethered to reality), but blowing an entire eighth off your value has to sting.

The share analogy is a good one. Because there can be crashes that level entire industries. At least this time the assholes won't be able to wipe out the entirety of gaming. Games like Deus Ex: Human Revolution prove that AAA releases can still be magnificent, Team Fortress 2 shows that big-budget blowouts can merge with online communities and adapt to online markets, and hundreds of independent games offer more polished fun for a few dollars than Assassin's Cutscene has in the last decade.

The real fault is ours. The companies release what we'll buy, and we still love these big-budget games. Luckily, we can save them with one simple step. Stop preordering. These billion-dollar companies don't need funding to support development. All the preorder bonuses, collectors editions, exclusive advance unlocks, and the incredible hype that builds up game releases more than space launches? It's all designed to distract you from deciding if a game is worth your money. Even the most ridiculously rapidly updating series still manages only one entry per year. No need to preorder. All we have to do is be patient and wait one week and we'll be able see if a new game is worth spending money on.

And after a few years of that, it will be.

Enjoy Gaming's Greatest Gaming Glitches, or see more expensive electronic idiocy in 6 Insane eSports Scandals.

Hark back to the glory days of gaming with 6 Retro Features Modern Video Games Need, and then check out The 22 Most Horrifying Video Game Glitches..

Luke writes about how Mario Kart 8 disproves democracy, tumbles, and responds to every single tweet.