Here's the ad for Apple's newest product, the iPad Air, showing off its one selling point:
Yep, it's thinner than the old iPad -- thin enough to hide behind a pencil, in fact! And thank God for that, because the sheer thickness of the previous iPad models made me want to s**t myself with rage. It was a whopping 8.8 millimeters thick, while the iPad Air is only 7.5 millimeters. Several members of our team own the old iPad models, and time and time again we sent out assignments and time and time again got the reply, "I'm sorry, David, my iPad is simply too thick for that task."
In case you can't tell, I'm being sarcastic! If this 1.3 millimeter decrease in thickness motivates you to buy an iPad that you previously had no use for, you almost certainly have some kind of mental illness! My point is that the first iPad hit the market in 2010, and as far as I can tell, that was Apple's last game-changer. And we're overdue for one -- it showed up three years after the iPhone appeared in 2007. Was Siri supposed to be their Next Big Thing? Because I've literally never seen someone use Siri in public -- my wife stopped using it the moment she realized that telling it to "Call me Rock God" would result only in the phone telling you that there is no "Merock Godd" in your contact list for it to call: