In case you can't tell, I'm being sarcastic! If this 1.3 millimeter decrease in thickness motivates you to buy an iPad that you previously had no use for, you almost certainly have some kind of mental illness! My point is that the first iPad hit the market in 2010, and as far as I can tell, that was Apple's last game-changer. And we're overdue for one -- it showed up three years after the iPhone appeared in 2007. Was Siri supposed to be their Next Big Thing? Because I've literally never seen someone use Siri in public -- my wife stopped using it the moment she realized that telling it to "Call me Rock God" would result only in the phone telling you that there is no "Merock Godd" in your contact list for it to call:
"But I use Siri all the time!" some of you are already saying in an email that will never reach me because you're trying to send it using Siri. Whatever -- the point is that Apple's sales are flattening out, as they've started relying on releasing their devices in more markets rather than inventing the next wondrous gadget that the world didn't know it desperately wanted until they unveiled it. You'd better have something in the works for 2014. Trust me, you won't like it if we stop buying gadgets and start to appreciate the simple things in life. Not unless you figure out how to charge 800 bucks for the simple joy of a child's smile.