No, they got Elsie's whole family. All five members, each more unnaturally bovine than the last. The idea was to sell milk with a regular all-American family who provided the milk from their own teats. Except the boys, obviously. It just so happened that this family lived under the constant cloud of their father's unquenchable anger.
The original inspiration for the movie Raging Bull.
With every ad you got the sense that you were looking at a scene 10 minutes before the cops and assigned social worker get their nightly call for an intervention. Elmer the Bull's muscles are always tensed for a backhand, and Elsie carries herself with the placating ease of a woman who is afraid of getting hit at any second. And the crazy part? It must have worked. Borden stuck with this PSA of an ad campaign for years.
Got domestic violence?