At least, that's what Northfield Laboratories chose to do when they started testing their new experimental artificial blood in 2006 by ... giving it to hundreds of people and crossing their fingers. Trauma patients around the country (each and every one of whom was non-consenting) were slipped the artificial blood solution. And the results were so depressing that I'm just going to go ahead and quote The Chicago Tribune:
In a trial of 712 patients, Northfield Laboratories Inc. reported 13.2 percent of the 349 who had been given Northfield's product died, compared with deaths of 9.6 percent in the control group of 363 who received either saline solution in the ambulance or blood in the hospital.
Let's dwell on that for a moment. Northfield subjected 349 unwary trauma patients to horseshit fake blood, which killed a whopping 13.2 percent of them. Even if you generously forget the fatality difference between these poor fuckers and the control group (who were basically given whatever, at whichever hour), that's still a multi-percent difference in the oh shit, they're dead statistics.
"It was all a ruse to promote our new headstone quarry!"
As such, it was hardly a surprise that Northfield's stock didn't exactly shoot up. "No matter how they slice it, it's a disaster," said a financial professional keeping eye on the situation. "If you look at the absolute number of deaths, it kills more patients than saline does." That professional, by the way, was Martin Shkreli. Yes, fucking Pharma Bro -- the guy with zero qualms about playing the villain to all of medicine-needing mankind -- thought Northfield Laboratories' antics were a bit much.