Let's say it's the opening night of a huge summer blockbuster. You and five friends show up to the theater minutes before the trailers start, because Brett thinks being on time is when you leave at the time you said you'd arrive, and Cynthia took a longer-than-expected dump. There are seats for all of you, but the place is packed and you won't be able to sit together. Rather than get tickets for a later time, you split up and sit where you can, even if it means sitting beside strangers.
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Combat this by throwing a temper tantrum directed at your new seat mates.
If you have to sit separately -- and assuming that under ideal film-going circumstances you would all rate the film a 10 out of 10 -- will you all enjoy the movie as much as you would have if you had sat together? Does the disappointment of having to deal with some stranger's popcorn affect your perception of a film's quality?
People who are closed-in and put more value on their personal space would probably be annoyed that they might have to stifle their reactions since they're without the buffer of someone they feel comfortable releasing their emotions around. For a lot of us, it's not in our nature to be so open with our emotions around people we don't know. Would you be able to laugh with the same ease when beside a stranger? Could you feel comfortable screaming like a tortured goat during a horror movie jump-scare when you're flanked by random people?