For instance, do you insecure males want to get your "man card" back? Then you need to buy a Bushmaster AR-15 assault rifle, according to renowned masculinity experts Bushmaster (as their ad campaign puts it, "In a world of rapidly depleting testosterone, the Bushmaster Man Card declares and confirms that you are a man's man").
Wait, is that the same assault rifle the Newtown shooter used? It totally is! That's why they had to pull their "man card" campaign. In the aftermath of the shooting, these ads were forwarded around by disbelieving gun control advocates who seemed shocked to find that they existed, as if gun ads had been outlawed back when cigarettes stopped showing up in Sports Illustrated. It turns out that this is a pretty big blind spot in the gun control debate -- one whole side is made up of people who don't encounter gun ads in their natural habitat and therefore miss a big part of the picture. And that picture looks like this:
Advanced Armament Corp
Hell, they even do product placement. You know those newfangled first-person shooter games the kids play these days, like Medal of Honor: Warfighter, where they go online and shoot each other over and over again? No, we're not going to say the games cause violence (they don't -- we'll get to that in a moment), but each level in that game starts with a long list of guns you can load yourself down with ...