Marketing products to children isn't particularly hard. Just throw a bunch of skateboards and neon backwards caps into your commercial and kids will want the shit out of whatever you're selling. But for some reason, plenty of companies out there still think that little girls want nothing to do with things like LEGOs or NERF guns unless they're covered in purple glitter and teach them how to get a boyfriend.
5 Barbie I Can Be a Computer Engineer Book Is About Asking Men to Program Computers for You
Barbie has spent the past several years trying to overcome the stigma of portraying harmfully unrealistic standards for little girls, as most Barbie dolls (even the ones in assertive roles, like Doctor Barbie or Pantsuit Barbie) are little more than skeletal breast mannequins wearing different costumes. One Barbie storybook, 2010's I Can Be a Computer Engineer, showed particular progressive promise, however, as it ostensibly depicts Barbie working in a field that is often presented as aggressively off-limits to girls.
"We were going to include a talking toy, but she would only say, "Have you tried turning it on and off?"