When you're trying to create a dignified memorial to some historic event, it's important to ask yourself, 'Is what I'm about to create actually ridiculous and/or insulting to everyone involved?'
The War on Terror has been underway for over a decade now, and we aren't likely to see the end of it anytime soon. And, man, things are getting desperate.
These public health campaigns are just like regular advertisements, except that instead of selling McRibs, they're promoting awareness for a cause in the most terrifying way possible.