The right celebrity endorsement can make a good product exponentially better. Sure, we like Hot Pockets as much as the next starving guy well below the poverty line, but put Hulk Hogan's face on them? Now you're talking, buddy! Get your hands off our Hulk Pockets, or feel the pain, brother!
Some celebrities, however, drastically misjudge their demographic and we wind up with releases of classical Renaissance ballads as sung by Brock Lesnar or a line of fur coats sponsored by Moby.
Kanye West's Travel Agency
By now we expect rappers to expand their brands: Energy drinks, clothing lines, hot dogs (finally all of America can put a Snoop Dogg in their mouth) but discount bundled family vacation packages to Tampa with air and hotel included do not fit the classical definition of "gangsta." But hey, it's Kayne West, we're talking about here. He never truly marketed himself as a "hardcore" rapper, he's most famous for his hedonism and that might translate to vacations. If it's done by Kanye West, this travel website's got to be deluxe: All done up in red leather and auto-tuned out the ass, right?
Not so much, no. Kanye Travel features a giant flash animation of some kind of rap-based satellite orbiting the Earth. If you hover your mouse over it, you can make it dance!
"If they can do this, surely they can book my vacation!"
And then if you click it, well, nothing happens. The site is sporting a plethora of buttons, most of which don't work, but maybe that's a statement: This site is so rich it's got buttons that don't even go nowhere! Kanye's makin' it rain buttons, yo!
But the weirdest part is that, aside from his name upfront, there is no sign of Kanye anywhere. If there's one thing Kanye is all about, it's Kanye, and not a trace of him anywhere. No "Kanye Krazy Savers," no travel tips on which cities have the best asses, not even a spinning Kanye head placeholder while the page loads. This appears to be a no-frills discount travel website built in all earnestness. Kanye West started a travel website because he is passionate about deals. Seriously, according to press releases proudly exclaiming the amount of work Kanye and his business partners did to secure deals with airline, hotel and car rental concerns to offer the best travel deals: