Every once in a while, huge crowds of ordinary people came together in epic demonstrations of collective mayhem, and suffered no consequences whatsoever for it.
Those people in your history books were busy doing things for you to read about in history books. They weren't subject to dumb fads. Theirs were ridiculous.
If you would have told our ancestors that one day we'd be using plastic cards and paper bills to acquire our daily needs, they probably would have said, 'Why? Is violence obsolete in the future? Also, what is plastic?'
While the sales pitch of every successful company is to offer consumers some way to make our lives better, a whole bunch of them have secretly been doing the exact opposite.