The cereal was meant to be a major part of a healthy, bacteria-free diet that would be practiced by Edgerly and those who bought into his racist rhetoric. Dr. McCrazyPants even went as far as inventing his own bullshit language, which was so far up its own ass that it insisted on being referred to as "perfect" and free from pronunciation "uncertainty" and ... just ... f**k this guy. It's all so goddamn pretentious, it makes Gwyneth Paltrow look like a semi-drunk Jennifer Lawrence. This is a guy who once made the stone-faced claim that "watermelons are poisonous to most Caucasians." Incidentally, Edgerly also wrote a legendarily terrible book on acting, and we reserve the right to devote an entire article to it in the future.
Because hateful gibberish was just as much of a terrifyingly successful unifier then as it is now, Edgerly managed to amass a following of (according to him) 800,000 people who were every bit as psychotic as he was. Naturally, he decided to create an Aryan utopia where miserable white people chomped on scratchy wheat squares as far as the eye could see. However, Edgerly only managed to sell 25 of the 400 lots on his utopian compound when the rest of his 799,975 followers presumably gazed into the gaping maw of an insufferable future filled with cardboard breakfasts and a whole town of mini-Edgerlys and simultaneously wailed, "s**t, maybe we should've gone with that Kellogg guy who really hates masturbation."