Sometimes reality grabs fiction by the throat and drags it screaming down the highway before hitting a conveniently placed ramp, ramming through a gas tanker, and careening -- airborne and aflame -- into the white house.
A big chunk of the world economy runs on human weakness. Peer pressure, vanity, insecurity, the fact that we just cannot resist the sight of melted cheese. There are some other, much weirder scientific principles that factor into what you buy. You might not know about them, but the people selling you things sure as hell do.
Fans jokingly refer to it as 'Stormtrooper aim.' But it's not lazy film-making (or at least, not just that): There's actually a perfectly logical, scientific reason behind this behavior. Soldiers in real wars behave in exactly the same way.