I'm going to ask everyone to just pause for a moment and take a look at the picture above. Look at it long and hard. It's a bowl. That's what the f**k that is. It is nothing more than a bowl. Nevertheless, someone walked onto an episode of Shark Tank with that bowl, and walked out with a goddamn check made out to real money.
This is how Mark Cuban spends his billions.
I was tempted to just make the entire column about this one "invention," mainly because I have approximately 136 questions I'd like to sit down and ask about it face-to-face.
For starters, how pressed for time do you need to be for this purchase to make sense? "Rapid" is the only way to cook instant ramen, and it always has been. Aside from the fact that pricing it above 25 cents amounts to price gouging, its only other selling point is that it takes three minutes to cook.
Yes, I get that I'm not accounting for the "time" it takes to boil water, but goddamn, how hungry are you? Even if the intricacies of handling a pot on top of a stove escape you, there are still an abundance of options at your disposal. For example, you could just buy the kind that comes in a bowl already.
I'm eating some right now, in fact!