As it turns out, though, these idiots aren't revolutionary in any sense of the word: they're just ripping off a grift from the 1860s.
In 1863, a mysterious jezebel named 'Madame Rachel' opened a cosmetic store in the fashionable district of Mayfair, London. This was revolutionary for two things: first, a woman opening a business; second, makeup was a rare commodity in Victorian London. Queen Victoria herself decreed that the only women who wore makeup were theatergoers and hookers. This meant many high society ladies had to resort to making their own from whatever household (or palatial estate) bullshit they could find, like a bunch of Etsy-less savages.
So when Madame Rachel opened her doors for the first time, you can imagine the reaction. She was adored and praised like she was a god as women from across the country came to sample her fabulous wares. They soon wished that they hadn't.
In reality, "Madame Rachel" was Sarah Rachel Russell -- a blackmailer, con artist, and prostitute who after marrying into wealth (three times; two of her husbands died), rose through the ranks of high society to become a total #girlboss. You'll notice that we didn't mention her having any experience manufacturing cosmetics, and there's a good reason for that. The store's stock of overpriced creams, elixirs, powders, and washes was actually a chemical soup of toxins and corrosives like prussic acid, lead, and arsenic. To her credit, though, Rachel wasn't lying when she said her products would have "drastic results."