After Spanfeller responded by firing the site's editor, Barry Petcheksy, the staff went nuclear and resigned en masse. Only four days after the "stick to sports" memo, 20 editors and writers had resigned, which in turn caused an exodus of readers. Traffic dropped by over 75%.
Spanfeller et al tried to stem the bleeding by hiring a new writer, but he quit as soon as he realized how bad that looked. The task of writing content then fell to Paul Maidment, but he had to give it up after it turned out that A) he sucked at it, and B) he was fired. As for Spanfeller, he's currently trying to rebuild the site in Chicago. We have a feeling that staffing that ship is going to a little difficult, not least because of his anti-union antics, his newly pending discrimination lawsuit, and how he ran that ship aground in the first place.