Choosing the right song for your commercial is a delicate process. You need to find one that gets the viewers' attention immediately, sets the proper mood, conveys the intended message, and convinces everyone that they need to buy your product immediately.
Or you could do what these companies did and just choose the first thing that pops up on your intern's iPod. That works, too.
Garnier Fructis Presents the Most Gangsta Shampoo Ever
Since not too many songs directly reference shampoo and "Hair" by the Cowsills has just been done to death, the fine folks at Garnier settled for a nice, catchy beat to accompany the traditional glamour shots of a model whipping passersby with her cruel but beautiful locks.
Proving that no job is too simple to screw up completely, the company went with "Diamonds and Guns" by the Transplants.
True to its title, the song is about the joys of gangster life:
Lookin' for the bitch who took the money and run
Now the daylight's gone and there's no more fun
And who's the fuckin' bitch who stole all the heroin?
Heroin, heroin, it's all gone
Smoked it all up, and now you got none
And then later:
I'm wiggin out, flippin' out, hearts is what I'm rippin' out
So wash your hair with Fructis, ladies! Or Garnier will rip your fucking heart out.