Well, when you're forced to think through or express why you like something, you're immediately biased toward opinions that you can actually explain or verbalize. In other words, you may taste five jams and decide that No. 4 just tasted better, because in that moment your senses were taking in a thousand different factors you weren't consciously thinking about. But when pressured to actually explain in detail which one you liked best, you're looking for easily quantifiable things -- suddenly you're talking about how No. 2 had more berries, or how No. 1 had better color. In reality, neither of those things actually affected your enjoyment. You're just trying to make it sound like you made your decision based on an easily explainable chain of logic when in reality your tongue had it right all along.
"Which one had the heroin in it, again? Because that one is definitely the best."
It's kind of like the example with the movie (if you hated The Dark Knight Rises, feel free to substitute any movie you changed your opinion on months later). While you were watching it, the sum of all of its parts may have swept you away, but if somebody made you create a list of pros and cons, you'd realize that you can't logically defend your choice. Or maybe you had a relationship with someone who you thought you were madly in love with, but a hundred conversations with friends changed your mind ("Yeah, I guess he did wear a lot of holiday-themed sweaters ...").
When forced to stick with qualities that are simpler and easier to discuss, suddenly the spell is broken. Congratulations, you have successfully used logic to kill your own enjoyment of something. Thanks a lot, brain.
Check out XJ's $0.99 science fiction novella here. He also has a blog or you can follow him on Twitter. You can check out Monte's strange opinions here.
For more ways we don't control anything about ourselves, check out 7 Things 'Good Parents' Do (That Screw Up Kids for Life) and 6 Insane Things Science Can Predict About You at Infancy.
And stop by LinkSTORM to learn the best way to take back your life using guns, knives, and grenades.
Do you have an idea in mind that would make a great article? Then sign up RIGHT NOW and pitch your first article today! Do you possess expert skills in image creation and manipulation? Mediocre? Even rudimentary? Are you frightened by MS Paint and simply have a funny idea? You can create an infographic and you could be on the front page of Cracked.com tomorrow!
And don't forget to follow us on Facebook, Twitter, and Tumblr to get sexy, sexy jokes sent straight to your news feed. Are you on Google+? So are we!