Just to make sure this wasn't some insane fluke, they made another test, where participants had to find the differences between similar pictures. Some of the participants wore lab coats, but some of them were told they were actually wearing painters' coats. Again, they found that those who were wearing the lab coats scored significantly higher, even than those who were wearing the same thing but were told they were for painters. What the hell?
The lab coat subjects are on the left. Followed by "seeing a doctor's coat" and "wearing a painter's coat."
The researchers believe that wearing a lab coat simply makes us feel smarter, and as other psychologists have found, simply believing you're smarter actually makes you smarter. Sadly, this also implies that we all think painters are idiots.
But we know what you're almost certainly wondering -- how does this effect work with bikinis? Another study tested men and women by having them take an advanced math test, some while wearing sweaters, some in swimsuits. Afterward, they compared the scores from both outfits, and found that for women, wearing a bikini lowered their scores, but for men, it either stayed the same or increased.
Don't trust your male doctor unless he's wearing a lab coat and a thong.