5 Scientific Ways the Internet is Dividing Us

The Internet is turning us on each other. The worse news? It's not getting better any time soon.
5 Scientific Ways the Internet is Dividing Us

The good news is that the Internet has given us greater access to extended family, news from remote parts of the globe and pictures of exotic genitals we would have never been able to see in the real world. The bad news is that the Internet is also pitting neighbor against neighbor in new and innovative ways that only technology could have made possible.

The worse news? It's not getting better any time soon, thanks to ...

New Algorithms That Make Sure You Only Talk to People You Agree With

5 Scientific Ways the Internet is Dividing Us

The only reason you know anything about how to be a good human being is because other people told you when you screwed up. It's not pleasant being told you smell or that your jokes aren't funny or that your scrotum has fallen out of your pants, but it's also the only way you know to start showering or learn funnier jokes or move to a more open-minded neighborhood. You already knew this -- we all can think of rich people and celebrities who are surrounded by "yes men" who never give them honest feedback and who get so disconnected that they basically go crazy (see: Michael Jackson, George Lucas).

Yet the Internet is building that bubble of "yes men" around you, right now, and you don't even notice. For instance, everyone's favorite social networking site, Facebook, is filtering your friends according to how much you agree with them. It's not some crazy conspiracy theory, it's a computer algorithm. Here:

livestream 6. NFO: News Feed Optimization EdgeRank uewede aleve : affinity score between viewing user and edge creator W. weight for this edge type (c

There's a downside to kids paying too much attention in math class.

What, did you think that Facebook just gave you all of your friends' updates in order? Nope -- not unless you tell it to. By default, it filters them according to your preferences, and it knows your preferences because it keeps track of all of the links you click on. If you click on a lot of left-wing news stories, it will start filtering out your right-wing friends.

Tech expert Eli Pariser calls these algorithms the "filter bubble," and its implications are pretty sinister. You've already seen this if you are a younger person continually embarrassed/frustrated by the idiotic Facebook hoaxes your older family members fall for. No, Uncle Frank, Obama did not ban the use of the phrase "Christmas tree" and didn't paint over an American flag with his own logo. How can he not recognize these as silly urban legends? Because everyone who would tell him so has been filtered out. Bad information can circulate forever in a bubble where everybody agrees with it.


"Standing in this room right now, I can just feel that 2012 is the mullet's year!"

After all, the same kid annoyed with Uncle Frank might in the next moment give a knee-jerk "Like" to a fake quote from Rick Santorum or Sarah Palin. And Facebook remembers, so the next link to come along that's popular with your political faction will get promoted right to the top. Your life becomes an endless stream of links telling you that everything you already believe is right, and there is no reason to ever question it. Your computer might as well have a mechanical arm that comes out and continually pats you on the back for being so awesome.

But you can still comment on other people's links, right, and set them straight? Not so fast -- users have reported seeing this after trying to comment on a friend's status:

This Comment Can't Be Posted This comment seems irrelevant or inappropriate and can't be posted. To avoid having your comments blocked, please make su
ZD Net

"I really don't see how my balls aren't relevant to this!"

The comment in question wasn't inviting anyone to an underground Nazi get-together. But it did set off a spam filter, apparently because it was long and included three links. In other words, if you find yourself in a Facebook debate, the one thing that can get you filtered as spam is daring to give too much explanation or sources to back up what you're saying. It's probably best to just call everyone Nazis/communists and go on about your day.

New Methods to Make Misinformation Spread Faster

5 Scientific Ways the Internet is Dividing Us

"Well, sure," you might say, "That's why I don't get my freaking news from Facebook, dumbass!" Good for you! And you don't want to depend on just one source, because every site has a bias of some kind. No, the savvy consumer of news and opinion will let Internet democracy tell them what to read -- you go to a site where the users submit the links, like MetaFilter or Digg or Reddit. So, just a month ago, the front page of Digg had this amazing story about a crazy female dentist who got angry at her boyfriend and pulled all of his teeth:

'The B**ch Had Emptied My Mouth': Dumped Dentist Pulls 102 AllEx's Teeth out huffingtonpost.com- Breaking up is never easy - haing 32 teeth ripped out

Hell hath no fury like a woman with access to pliers and laughing gas scorned.

This is what the Internet is good for, right here -- a great, weird story to tell around the water cooler tomorrow, especially if your co-workers are male ("Women sure are CRAZY, right, boys?"). Too bad it's a hoax; the source for that submission is listed as HuffingtonPost.com, but they were simply sharing a link they themselves found. Where? Why, the Daily Mail -- a bullshit U.K. tabloid that is prone to making amusing stories up out of thin air to get clicks. As usual, the story turned out to be complete fiction. But not before it was shared on every news portal (and tens of thousands of times on Facebook).

Here's an even scarier story from the front page of Reddit: Russia is massing troops on Iran's northern border, ready to start World War III if the U.S. attacks Iran:

Russia Is massing Troops on Iran's Northern Border search reddit 353 (articles.businessingider.com) suenitt4 1 month by ushoeeblhe 604 re this bmie co

If they take over Iran, they get seven bonus troops next turn.

And the source is BusinessInsider.com. Well, that sounds respectable as shit, that's like the Wall Street Journal or something, isn't it? Actually, that site pulled the article from crazy conspiracy site World Net Daily (if you go there at any given moment, you'll likely see a front page headline about how Obama's birth certificate has definitely been proven fake this time).


Come on, "Honolulu" doesn't even sound real.

The story cites unnamed sources. So if you follow the path, it goes:

Front Page of Huge News Portal -> Popular Website -> Crazy Conspiracy Site -> Imagination of Random Unnamed Guy Who Didn't Get Enough Attention as a Child. Did we mention that Russia doesn't border Iran?

But very few people followed that path, because the Internet is physically changing the way we read.

Instead of reclining on the front porch to leisurely peruse the 11,282-word sentence at the end of Ulysses (you know ... like we used to), we're browsing headlines, or skimming through our RSS feed or Tumblr. The brain is like a muscle -- it gets good at whatever you spend the most time doing, and what we spend all of our time doing is skimming. Whether we mean to or not, we're training our brain to have a shitty attention span -- and we mean it's actually changing the shape of our brain, building up our ability to skim an ocean of facts and decreasing our ability to actually stop and dig into the details.

HARRY POTTER and the Pbilosopber's Stone L.K.ROWLING 9' IS HOGWARTS EXPRESS -A errige cead and a stunning first novel Wewdy Cooling

"It's about a lobotomized boy who gets hit by a train."

And that means we are getting really, really bad at sniffing out bad or false information.

It's awesome that anybody with a keyboard can get published online -- that's what the Internet is all about, after all. But it's not so great when we lose the ability to figure out whether the story about Kim Jong-un being assassinated came from a BBC reporter at the scene or a 14-year-old 4chan poster reporting from his bedroom. The legit news sites, the tabloid news sites, the great blogs, the shitty blogs ... all of it gets swirled together in the pot, and what floats to the top isn't the stuff that's true, but the stuff that is first with the story (even if it's wrong) or the most inflammatory (and not surprisingly, user-generated content tends to be more biased than professional content).


"This just in from our news affiliate dongtacular.org ..."

And that leads to another problem ...

User-Submitted News Sites That Create Thought Bubbles

5 Scientific Ways the Internet is Dividing Us

Let's say you've been wronged in some small way. A co-worker makes a snide remark, or takes credit for something that was your idea. Not a big deal, but you talk to a group of your friends about it, and they respond with "Oh, that's bullshit! I can't believe she said/did that! Are you gonna sit back and take that?!? Man, if it were me ..."

And, in their valiant attempts to offer you sympathy, they rile you up to the point where you're now ready to burn the office to the ground out of spite.

5 Scientific Ways the Internet is Dividing Us


There's a scientific name for that, and we've mentioned it before -- the law of group polarization. Research shows that people become more extreme in their beliefs the more time they spend thinking or talking about them -- even if no new information is introduced. Just the act of repeating it makes you angrier.

Well, when you get your news from user-submitted news sites, you get that same effect. This is why a conservative one like FreeRepublic.com is still absolutely full of the aforementioned "Obama birth certificate is fake" links, and why the Ron Paul subreddit is full of stories that make it sound like the fringe candidate is on the verge of winning the nomination.

FoX News: Ron Paul is much bigger than people know b3rty41 105 A peoet Forget The Nomination: Ron Paul's Revolution Is Taking Over 667 The Republica

His StarCraft clan's ranking is going to be huge in the primaries.

Going from one to the other is like stepping into an alternate universe, and each one is a tempest in a teapot. Remember that Kony 2012 video that was spammed on every news portal (along with Twitter, Facebook and everywhere else)? That video would get 90 million views on YouTube, show up on the front page of Digg and get more than 7,000 votes on Reddit across many submissions, each submission on each site accompanied by hundreds of user comments. The Internet had never heard of this guy before, had no stakes in the situation at all and, to be frank, couldn't point to his country on a map. But the more we sat around talking about it, the more times we saw that video get linked, and the more we worked ourselves into a frenzy.

Then, the backlash started -- news emerged that the video was misleading, and outright false in places. The guy behind the video got arrested for going on a naked rampage in public, and then that story dominated news portals (and got more than 17,000 votes on Reddit across even more submissions). And thousands of angry or mocking comments.

5 Scientific Ways the Internet is Dividing Us

You need at least two Academy Awards for public masturbation to be "eccentric" and not "dangerously insane."

Again, it was the creation of a zealous opinion on a subject via sheer repetition, with everybody voicing the same opinion over and over, louder and louder. It's yet another type of bubble. An anger bubble.

There are so many such sites on the Internet, representing such specific topics and points of view, that everyone can find their own little niche and dig themselves deeper and deeper into the trenches of whatever cause they latch onto. As one Harvard Law professor puts it, without "unanticipated encounters, involving unfamiliar and even irritating topics and points of view," democracy fails. Or at least it gets really annoying.

5 Scientific Ways the Internet is Dividing Us

"Screw it, I say we go back to a feudalist plutocracy."

"But wait a minute," you might say. "Why do those echo chambers all have to be negative? Maybe a bunch of people are all sitting around somewhere continually reaffirming their belief in the inherent goodness of mankind." Well, the problem is that the Internet has ...

Discussion Formats That Encourage Us to Be Negative

5 Scientific Ways the Internet is Dividing Us

Imagine a big adorable pile of sleeping puppies. Six of them, laying there, peacefully, not bothering anyone. Oh, wait, there's only five -- one is now off in the corner, chewing on the power cord for your TV.

Which of the six puppies do you give attention to?

5 Scientific Ways the Internet is Dividing Us

Trick question. You love them all equally and then go buy even more puppies.

Do you congratulate individually each of the five for being quiet and adorable, and then make the sixth stop chewing? No, you ignore the good ones and only smack the chewing one. There's no time to be nice -- he's on the verge of ruining your TV and electrocuting himself. When time is short, we only give the negative feedback, because we assume the good ones will keep doing what they're doing if they don't hear otherwise -- this is why you only seem to hear from your boss when you screw up.

5 Scientific Ways the Internet is Dividing Us

"But when I wasn't sleeping with his wife, do you think he said anything then?!"

The Internet is like that. When you shop, you probably rely on online feedback to avoid a bad purchase. But the feedback skews negative -- people who are satisfied with their purchases usually just go about their lives enjoying their new Flowbee or whatever. They don't think about logging on to Amazon and telling the world about how tight their hair is now. But the people who are dissatisfied -- WATCH OUT. Researchers put it this way:

"As online forums become more populated, for example, customers who are more positive and less involved tend to stick to the sidelines, while customers who are more involved and more critical take their place."

So online feedback tends to be either from people who are being negative or from people who are positive and see that other people are trashing the thing they're positive about. Now they have to speak up, just to try to negate the dickishness. One way or the other, the loudest, most negative people dictate the discussion. You've probably also seen this phenomenon in every single political discussion that has ever taken place online.

5 Scientific Ways the Internet is Dividing Us

Or any Mass Effect 3 discussion.

Take, for example, Facebook groups. We're talking about biased, like-minded people who specifically created their group in order to discuss their agenda. For the sake of argument, let's say the group was "We Want the Tupac Hologram to Make Out With the Freddie Mercury Hologram." So you know that some Tu-Fred love haters are going to make their way into the group and take over the conversation. In fact, researchers found that in a real political Facebook group, 17 percent of the posters were opposed to the very group they were participating in. They're just there to start shit, because they just couldn't leave it alone.

And here's the other thing: They found that, of the 66 people who participated in the overall discussion, it was about 10 people who dominated (their posts made up 59 percent of the whole conversation). It may not even be that the group is all that extreme -- it's just that one dude whose avatar is a picture of the Declaration of Independence. But -- and here's maybe the most corrosive part of this -- from then on, your impression of that side of the debate will be based entirely on those few loudmouths. Tell us you've never taken the opposite side in an argument purely because the other side were being such dicks.

5 Scientific Ways the Internet is Dividing Us

"If I'm louder than you, that means I'm right!"

The Divisive Gap Between Internet Users and Everyone Else

5 Scientific Ways the Internet is Dividing Us

Of course, we've been spending this whole article talking about all of the different opinions you find on the Internet, completely ignoring the fact that the Internet is not, in fact, the world. Two Internet users arguing over taxes or health care are, in the grand scheme of things, the equivalent of two rich dudes at a country club arguing over yacht brands.

The digital divide is what they call the gap between Internet users (hi!) and non-Internet users (um ... hi?). It's the reason that when you make a LOLcats reference to your grandmother, she tells you to stop drinking so many sody pops. This may seem like just a mild quirk, but in global terms, it's actually a massive problem.

5 Scientific Ways the Internet is Dividing Us

"Heavens to Betsy, this doesn't look like a goat at all!"

Let's start with just your family: The differences between your daily life and your grandparents' daily lives are bigger than ever. They're being excluded more and more, not only from you, but from life in general. In the U.K. in 2009, for example, 47 percent of people aged 50 and over had never used the Internet, and 60 percent of people in that age group admitted that they were scared of spam, pornography and "unpleasant experiences" (here defined as "encounters with My Little Pony fans").

Zoom out a little more, and you find the divide between wealthy and poor communities is exacerbated by the fact that education is so much easier for kids who can afford to do their work online. Zoom out even further, and you'll see that because less than 1 percent of Ethiopia's population has access to the Internet, they're being totally left out of the communications revolution, while regular Internet users are becoming even more dependent on it.


They're still taping note card captions to cats, like savages.

Hell, we just said a bit ago that Internet use effectively rewires our brains -- that's a weird thought when you stop and realize that 66 percent of us have no Internet access at all, and some of those who do are using limited or restricted connections (see: China, parts of the Middle East) that can't even read this article due to all of the inflammatory words we're about to insert (Tiananmen, Arab Spring, bonerfest).

So if the Internet is all about carefully presenting us with only the stories and opinions we care about, and the Internet is only available to the richest third of us, then guess what? No matter how open-minded you are, the sheer fact that you're able to read this means you're already in a bubble.


As long as we can use it like a giant hamster ball, we're cool with that.

Dennis blogs here and doles out dating advice here. You can read more J.F. Sargent at his tumblr or follow him on Twitter.

For more reasons why we might not have to worry too hard, check out 5 Reasons The Internet Could Die At Any Moment. Or learn about the 6 New Personality Disorders Caused by the Internet.

If you're pressed for time and just looking for a quick fix, then check out The Sneaky Lie Your Apple Devices Are Telling You

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