The inequality of the sexes is never more evident than when it comes to the public restroom. The reason there's always a line outside the ladies' loo is because there are fewer places to go (since stalls take up more room than urinals, there are fewer in an average restroom). Thus men have long held urinals over women's head, probably more figuratively than literally.
But now, at long last, women get all of the advantages of the urinal. How, you may ask? Well, the above picture ought to clear it right up for you as well as demonstrating how this device would be in no way degrading or embarrassing for women.