It's critically important not to put anything in a kids' movie that could accidentally scar children for life. Sometimes it takes Hollywood a few drafts before they nail it.
There were never any Satanic daycare centers, no teenager on the planet has ever played the so-called knockout game, and no one actually likes pumpkin spice.
This is a news genre that normalizes tragedy, papering over economic flaws and pathetic gaps in social services by looking up 'inspiring' in the thesaurus.
There's a good chance you're one of the 2.3 million and counting to have watched 'Bullying Jr.' The ad is getting a string of accolades normally reserved for Best Picture nominees, and it deserves absolutely none of them.
It's comforting to pretend that real-life crime plays by the same rules as TV, and that sooner or later every killer is nabbed by an attractive cop with a clever one-liner. Unfortunately, some deranged murderers are never found.
