Peloton Makes Headlines Again For All The Wrong Reasons on 'Billions'
SPOILER WARNING: The following article contains spoilers for … And Just Like That and Billions. Read ahead at your own risk.
Well, folks, it seems Peloton's Terrible, Horrible, No Good, Very Bad MonthTM has somehow managed to grow even worse. Less than a week after rumors of a proposed production shut down sent stocks tumbling on Thursday – though the company's value mostly recovered following a statement from CEO John Foley stating that “rumors that we are halting all production of bikes and Treads are false" – the company has found itself making headlines once again for all the wrong reasons.
A month and change after Sex and the City's spin-off … And Just Like That killed off Mr. Big via a post-horny Peloton workout heart attack – one that some sources say catalyzed a brief dip in stocks -- it seems yet another premium cable drama has somewhat followed suit: Showtime's Billions. During the premiere of the show's sixth season on Sunday, Mike “Wags” Wagner suffered a heart attack after a Peloton class. Although, unlike his creepy HBO counterpart, the Axe Capital COO survived his ailment, even telling his staff “I'm not going out like Mr. Big,” it seems Peloton is still seemingly pretty damn peeved nonetheless.
“We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment,” the company said in a statement to Entertainment Weekly. “As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives.”
So folks, here's to Peloton's PR people – it seems they really need a day off.
Top Image: Showtime