Enough With Empty Social Media Challenges Already

Social media can be a powerful force for good. We all remember the ice bucket challenge in which participants were asked to either dump a bucket of ice water over their heads or donate to ALS research. The movement significantly raised awareness for ALS and contributed over 220 million dollars to the cause.
He even does charity in a gross way.
But social media can also be a powerful force for confusion and maybe wasting everyone's time, as evidenced by the latest challenge, "the #WomenSupportingWomen #ChallengeAccepted challenge." This noble feat asks women to post to Instagram the most flattering picture of themselves possible in black & white and then donate to ... nothing. Hmmm.