The end of the film takes place in Ladakh, a region of northern India known for its scenic lakes and mountains. Before 3 Idiots was released, there was a thriving tourism trade that saw 400,000 visitors a year. The movie was initially seen as a further boon to the region. A local school featured in it even painted a mural to commemorate the role.
But with 3 Idiots causing tourism to nearly quadruple, Ladakh came under siege by, well, idiots. There was a crisis of trash, traffic, air pollution, water shortages, sewage backups, wildlife disruption, and cafes that scream "3 IDIOTS!" at whoever walks by. By 2011, 30,000 plastic bottles were being littered every day. Even that school had so many tourists that they decided it was easier to build a replica wall outside their grounds rather than hope droves of people would respect the fact that classes were in session. All because of a movie in which, again, a guy gets zapped in the dick by an anti-urination defense system.
Burkittsville Was Repeatedly Trashed By Blair Witch Fans
In most small towns, news of film students visiting to shoot a low-budget movie might make the local paper, next to the reminder to check if anyone you want to date is a cousin. Otherwise it would be another unremarkable day. But in Burkittsville, Maryland, that small movie was The Blair Witch Project.
As a refresher for those of you who best know "morons getting lost in the woods" as a video game genre, the 1999 hit made nearly $250 million from a $60,000 budget, which is the kind of return on investment that gives Warren Buffett a raging erection. Much of its success is owed to its viral marketing campaign, which unfolded before we knew that strangers could trick us with the internet, which insisted that the movie was real footage of an investigation into a real witch.