This week, the world saw a deepfake video of Mark Zuckerberg on Instagram. The video resurrected the age-old internet joke: How can you tell the difference between Zuckerberg and a piece of software? And the video has finally given us a definitive answer: The software is more likable.
Facebook could catch an undeserved break here, as CBS is demanding to take down the video featuring its trademark logo. But they'd be fools not to hang on to this deepfake, as it's honestly the most charismatic their CEO has ever been. He usually looks and acts like an AI trapped in the stretched-out body of a haunted orphan. Deepfake Zuckerberg sounds confident, his face is somehow more emotive, he even makes a solid pop culture reference. Compare that to his Voight-Kampff-failing performance in front of Congress, or his inability to eat a piece of toast like any warm-blooded mammal. This could convince Zuckerberg to finally give up and just use deepfakes to continue his million-dollar campaign to convince people he's actually human.
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