Then Bear Grylls pops up, shouts that it's his job to test Land Rover products "in extreme situations," and manufactures one such (wholly unnecessary) situation.
He's testing Land Rover's new "intelligent seat fold technology," which appears to be a simple smartphone app. It can purportedly reconfigure your Land Rover's seats from anywhere in the world, in case you find yourself so bored on a tropical beach or whatever that you decide to fiddle with your car seats. This could theoretically be demonstrated by using the app from, say, across a large parking lot -- easily the longest distance anyone would practically need to lower their seats. Instead, seven people jump out of the plane while one of them reprograms the seats of their waiting Land Rover to accommodate them.
Finally! Now all those luxury SUV fans who find themselves suddenly making a bunch of friends while hurtling to the ground from 3,000 feet in the air, and decide to go out for hot wings with all of them in the event that they survive the landing, and can't stand to wait five seconds while the seats reconfigure on the ground like a reasonable person, have a car just for them. All none of them.