Nike's New Smart Shoe Is Having Dumb Technical Difficulties

With every leap forward in technology, paranoid worrywarts start thinking that the world is turning into an extra bland episode of Black Mirror. GPS on your phone? Dystopian future. Robots that can open doors? Dystopian future. Facebook announces a new kind of like button? Double dystopian future. But now that we've officially entered an age wherein you might spend two hours on the phone with tech support because your shoes have stopped working, it's hard to argue that we're not at least halfway there.

Nike"Sir, have you tried slipping them on and off again?"

Continue Reading Below

Advertisement

It seems that Nike is having a tough time taking its first steps into the future. This year, the company launched its first-ever true "smart" shoe, the $350 Nike Adapt BB, ushering in an age in which not only will we get to track and control our shoes with our phone, but we'll also get to see an episode of NCIS about a petty officer who gets killed when some terrorists hack his shoes and make him walk off a cliff.

Continue Reading Below

Advertisement

With the official app, sneakerheads can activate various functions of the Adapt BB, like its lighting, its metrics, and of course, the tightness of the laces. It's the first true hands-free laceless sneaker. And it's also the first shoe that can be ruined by an update.

Continue Reading Below

Advertisement

After a recent firmware update, iPhone users could once again get on their high-tops and look down on Android users, who have started complaining that their Nike app is bricking their footwear. While users can still sync the app with the left shoe, it no longer connects to the right shoe. Some even reported that it has caused the shoe's motor to shut down. This means that the sneaker can no longer be laced up, which has been a pretty important feature for footwear ever since we moved on from sandals and togas. So not only has Nike invented a whole new way to ruin a shoe, but they've also found a way to make wardrobe malfunctions boring and nerdy.

Continue Reading Below

Advertisement

Now, we don't want to be those self-righteous old-timers who brag about how in their day, they had to Velcro their own Air Force Maxes and walk 20 miles in the snow to go watch Tobey Maguire play Spider-Man. Gadgets like the smart shoe tend to be the run-up to an Air-Jordan-like leap forwards in how we live our everyday lives. But while that technology gets perfected, maybe the Adapt BBs should come with some sort of emergency backup. Maybe a long, easily concealable bit of string that could be somehow be tied together using our hands? Or is that idea too disruptive?

For more weird tangents and his personal recipes for toilet wine, do follow Cedric on Twitter.

Continue Reading Below

Advertisement

Support our site with a visit to our Contribution Page. Please and thank you.

For more, check out 2019 Is The Golden Age Of Racist High Fashion and KFC Just Ruined 'RoboCop' Forever.

Also, we'd love to know more about you and your interesting lives, dear readers. If you spend your days doing cool stuff, drop us a line at iDoCoolStuff at Cracked dot com, and maybe we can share your story with the entire internet.

Follow us on Facebook. And we'll follow you everywhere.

To turn on reply notifications, click here

25 Comments

Load Comments

More Articles

5 Real Medical Stories That Are Pure Skin-Crawling Horror

A lot of medical problems read like horror movie scripts.

71

6 Real-Life Villains Who'd Be Too Crazy For Comic Books

These guys make the Joker look like a well-adjusted citizen.

87

5 World-Famous Tourist Landmarks (With Messed-Up Histories)

Tour guides don't tell you all the gruesome stuff that goes down at famous locations.

116