This wasn't just one guy in a bar bragging about having his own label. They actually set up a fancy studio, complete with high-tech recording equipment, flat-screen TVs, and a soundproof booth. The studio was staffed entirely by undercover cops, including Sergeant Dale Sutherland playing fictional rapper "Ritchie Valdez," who supposedly owned the label. Other officers posed as his girlfriends and bodyguards while Sutherland entertained unsuspecting targets with the studio's stockpile of expensive tequila.
At some point, this all starts to sound less like an undercover operation and more like an excuse for a bunch of cops to party, but it worked. Major drug dealers were soon visiting the studio to sell guns and narcotics, although sadly none of the deals were made in rap format. The police didn't even have to hide their surveillance gear, since it's normal for recording equipment to be lying around a studio.
They soon snared some serious offenders, including members of Mexico's "La Familia" drug cartel, who really should have checked to see if Valdez had released any tracks. One local crew was so impressed by the plush studio that they decided to rob it, but they accidentally butt-dialed one of the undercover cops, who heard them discussing the whole thing. Let's recap: The studio you were going to rob was an undercover police operation, and you accidentally called the police you were about to rob, and it was while you were actively discussing robbing them. Life really doesn't want you guys to be criminals.