In case anyone was wondering about the origin of Prohibition in America, we'll hazard a guess that it was an overreaction to terrible ads like this one. But during the early 1900s, the brain trust at Blatz noticed there was a key demographic nobody was targeting: babies.
The only problem was that babies don't really have much in the way of money, so how could they
develop a crippling addiction enjoy a cold one in moderation? Why, by drinking it alongside breast milk, of course! The logic was simple: Mom drinks, so baby drinks. Mom has two boobs, so surely one of them can be turned into a biological kegerator.
"Some Kind Of Doctor, MD, says so!"
Blatz's website doesn't mention this ad in their History section, probably because they're waiting for some lobby-funded doctor somewhere to prove that Fetal Alcohol Syndrome is caused by literally anything other than alcohol. What makes this weird is that people are still debating today about the efficacy of beer in stimulating breast milk production. The truth is that there is a polysaccharide in the barley used to brew beer that does just that, but also beer and babies simply don't mix.
Today, Blatz is under the Pabst corporate umbrella, so if we could keep the hipster crowd from finding a way to make breast-milk-based craft porters, that'd be fantastic.