But in the 1960s, the fashion began to wear off as buildings began to look like shoeboxes again, and McDonald's decided to tone down their design. That's when they hired Louis Cheskin. He was a big-deal marketing consultant, the guy who made margarine popular by dyeing it yellow like butter and made Marlboro cigarettes popular by selling them as manly. What we're saying is this was a guy who made Don Draper look like a stoned kid handing out strip club fliers.

Cheskin argued strongly in favor of McDonald's keeping the Golden Arches, because even though they were becoming corny and retro, the important thing was that they look like a big set of yellow tits.

Joe Raedle/Getty Images News/Getty Images
The real Happy Meal.

No, seriously. Cheskin's argument was that a big old set of glowing boobs on the restaurant's roof triggered a Freudian impulse within their customers. Specifically, they reminded people of mother's home cooking, and gave the impression that McDonald's was a nutritional alternative to its competitors; the kind of meal that your Mom with the giant bazingas would make. Thanks to Cheskin's advice, those giant 1950s arches became the world-renowned symbol they are today. And if you ever have the unstoppable urge to fuck a Quarter Pounder, now you know why.

The answer is that early cultures embraced the temporary discomfort of spicy food in order to avoid the much more uncomfortable experience of food poisoning. It turns out that the bacteria that contribute to food diseases such as salmonella hate spicy food just as much as your friend with the chronic acid reflux problem.

The places where extra hot foods became standard are almost always regions where warm climates are the norm. (If you're a fan of super spicy foods, then you're likely to be disappointed if you visit Scandinavia, as opposed to somewhere closer to the equator, like India, Malaysia, or Thailand.) Bacteria thrive in warm, wet conditions, but spices such as garlic, onion, cumin, and chili have strong antibacterial properties. So people living in warmer climates soon learned they could be added to food to inhibit the growth of harmful germs, and thus reduce the chance of getting E. coli shits.

Takeaway
Better to be be typhoid-free than heartburn-free.

The mild pain that came with the spice became a signal that meant, "This food is clean." After that, it's not hard to convince the brain to interpret that pain as pleasure -- the same way the "burn" of hard liquor tells your brain that you're about to get incredibly drunk. The sensation can be summed up as, "Shit, my mouth is on fire! Give me more!"

Monkey Business Images/Monkey Business/Getty Images
Not that we'd know anything about such masochism.

Pad Thai is the national dish of Thailand and the first item on the menu of every Thai restaurant in the US. It's a mix of stir-fry noodles, eggs, chicken or shrimp, tofu, bean sprouts, peanuts, and fish sauce. Now, when we say it's their "national dish," you probably think we simply mean it's super popular there (like how the national dish of the USA is a Taco Bell burrito, eaten while sitting drunk in a stranger's driveway). But no, pad Thai became the country's official food thanks to fascism.

See, back in the 1930s, Thailand, which was then called Siam, came under the thumb of a fascist dictator with the memorable name of Plaek Phibunsongkhram. A big fan of real-life cartoon character Benito Mussolini, one of Phibunsongkhram's goals was to unify Siam as one culture, rather than the mish-mash of different ethnic groups that it was. To do that, he closed Chinese schools and newspapers, increased taxes on them, banned local dialects, and engaged heavily in the kinds of propaganda tactics that were becoming fashionable in Italy and Germany at the time.

United States Government
He put his own personal twist on the practice by convincing America to love and protect him.

He changed the name of the country from Siam to Thailand, and sought to eradicate the nation's dependence on foreign exports such as rice, which formed a large part of the Thai diet. To this end, he sent people out to investigate recipes that didn't use any rice, and was particularly enamored of the dish we now call pad Thai, which uses noodles and is actually Chinese in origin. The Thai government started a campaign to declare pad Thai the official national dish, essentially going door to door and informing citizens, "Hello, this is what you eat now."

Marek Slusarczyk/iStock/Getty Images
"Our specials today are pad Thai, pad Thai, military coups, and pad Thai."

Luckily, pad Thai is tasty enough that most people didn't object to being forced to eat it at gunpoint, and now that the political situation in Thailand has cooled down a little, it has stuck around as the nation's most popular dish. But the next time you visit a Thai restaurant and chow down on their specialty, remember that what you're tasting is a little bit Hitler.

And while we're on the secret horror of Asian noodle dishes ...

Ando didn't limit his aspirations to saving Japan -- he wanted to come up with something that could feed the world. And noodles were his answer. Chicken noodles in particular, because unlike beef or pork, there's no culture on Earth that prohibits eating chicken. Working with secondhand equipment in a shack in his backyard, Ando figured out a way to fry noodles in chicken broth and then dry them into blocks so that they could be preserved for long periods of time. Because of his drying method, they would spring back to life a minute or two after you poured hot water on them. Instant ramen was born.

Junko Kimura/Getty Images News/Getty Images
If he wasn't cremated and buried in one of those cups, then civilization has officially failed.

The product took Japan by storm, soon spreading across the globe and making Ando a wealthy businessman. Instant noodles didn't exactly solve world hunger as Ando had hoped, but at the very least, they solved college student hunger. Which brings us to ...

Out of necessity, sailors began to experiment with different foods that could last a long time and ward off their horrid mouth-rotting fate. The cause of scurvy, it turned out, was a lack of vitamin C. But back in those days, vitamins hadn't been discovered yet, so deciding what kind of food would ward off death was pretty much a crapshoot. The eureka moment came in 1768, when Captain James Cook set off on the voyage in which he discovered Australia. His ship, the Endeavour, carried on board 7,860 pounds of a German delicacy known as sauerkraut.

Nathaniel Dance-Holland
Shown here looking as happy as anyone would be hanging around four tons of spoiled junk for years on end.

Sauerkraut is fermented cabbage -- spoilage isn't merely no big deal, it's required. So although the crew of the Endeavour quickly ran out of hot dogs to eat it with, supplies lasted the whole journey. And because it's rich in vitamin C, none of his crew came down with scurvy.

As is often the case, the West was "discovering" something that other parts of the world had known for thousands of years. For instance, South Koreans eat fermented cabbage (kimchi) with almost every meal, and it came about for the same reason: Centuries ago, someone found that the dish could be stored indefinitely and provide Vitamin C over the course of a long winter.

Fudio/iStock/Getty Images
Picky children could sit at the table until they've cleaned their plate for months on end and still stay healthy as ever.

Once upon a time, you could even get a kimchi burger at a Korean McDonalds ...

McDonalds

... so you could get your daily dose of Vitamin C while thinking about your mother's tits.

Blair is on Twitter. Matthew Moffitt is a part-time novelist and comedy writer whose first novel will be published in November by EDGE science fiction and fantasy. He is also on Twitter. Special thanks to his wife for helping him on this article.

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